As a brand that strives to provide more than just allergy symptom relief to allergy sufferers, the ZYRTEC® ReLEAF Project was created to help foster a better, healthier planet for all by helping to give more access to the health and environmental benefits trees can provide.
Furthering ReLEAF one city at a time.
This year, ZYRTEC® will expand the ReLEAF Project and focus efforts on a city that needs increased Tree Equity- Detroit. By joining the Detroit Tree Equity Partnership, ZYRTEC® will continue its work with American Forests and join the City of Detroit, civic leading organizations, and major corporations to help plant 75,000 trees and create 300 new jobs, bringing an abundance of health benefits to various neighborhoods.
Join us in raising awareness around the importance of fostering tree equity in urban areas across the nation.
Look out for our Instagram post on Earth Day (April 22) and post a tree emoji in the comments. For every tree emoji posted, ZYRTEC® will donate US $1 (up to $25K) to American Forests to help fund tree planting efforts.
What is Tree Equity?
Tree equity indicates if a certain area has enough trees, so that everyone can experience the benefits that trees provide. On a 100-point scale, American Forest’s Tree Equity Score is the measurement of tree coverage in a specific area and is based on several factors like existing tree canopy, race, income, age and more.